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The Science of Staying Young: The BeneVia® Advantage
category: News Articles date:11-04-2009
submitted by: The HealthSpan Institute
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NEWS FROM
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CONTACT
Brendon Shank
FoodMinds
202-256-2083
bshank@foodminds.com

Michelle Fricke
FoodMinds
312-952-0220
mfricke@foodminds.com

HealthSpan Solutions Releases
The Science of Staying Young: The BeneVia® Advantage

New Edition of Revolutionary Book Offers Simple 10-Step Plan To Stay Young With BeneVia® Adult Nutrition Drinks

NEW YORK CITY – [October 16, 2009]– Nutrition and physical activity play key roles in staying young, keeping healthy and enjoying life. That’s the message of the newly released The Science of Staying Young: The BeneVia® Advantage by John E. Morley, M.D. and Sheri R. Colberg, Ph.D, from HealthSpan Solutions, LLC.

The Science of Staying Young: The BeneVia® Advantage  reveals the key factors for looking and feeling young – fish, alcohol, proteins (especially leucine), and exercise.

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The book is available exclusively at www.gobenevia.com and through BeneVia® promotions.

The new version of the original The Science of Staying Young also incorporates information about the importance of key nutrients in staying young. As co-author of the book Dr. John Morley felt strongly that getting the right blend of nutrients – especially the key nutrient and protein blends in BeneVia® adult nutrition drinks – keeps consumers young by addressing the health conditions that most frequently arise, such as strength, energy, cardiovascular health and memory function

“BeneVia® is a nutrition product whose time has come,” said Morley. “I have long been an advocate for nutrition as a way to combat the conditions associated with aging. Until now, there hasn’t been a product that brings the benefits of convenience, great taste and optimal nutrition in one package.”

Combining Morley’s research on aging, nutrition, memory, and disease management with Dr. Sheri Colberg’s expertise in exercise science and sports nutrition, this comprehensive guide breaks everything down into ten simple steps for maintaining an optimal quality of life and preventing the unwanted side effects of getting older – such as weight gain, excessive weight or muscle loss, mental decline, deteriorating sex drive, osteoporosis, and more.

“We’re thrilled that Drs. Morley and Colberg are joining BeneVia® to help Americans stay healthy, active and young,” said HealthSpan CEO John Troup. “Together, BeneVia®, exercise and the guidance of The Science of Staying Young give older adults the nutrients, information and motivation they need.”

About the Authors
John E. Morley, M.D. is the founder and director of Saint Louis University’s Division of Geriatric Medicine, which is consistently ranked as one of the top ten geriatric programs in the country. With nearly 1,000 articles and 20 medical books to his credit, Dr. Morley has written extensively on topics related to longevity, wellness, and successful aging. He has also interviewed on NPR, appeared on “Today,” and has been featured in O, Newsweek, and Vogue.

Sheri R. Colberg, Ph.D., is an exercise physiologist and professor of exercise science at Old Dominion University in Norfolk, Virginia. The author of five books, she lectures nationwide on fitness, wellness, and diabetes and conducts clinical research with funding from the American Diabetes Association and others.

About BeneVia®
BeneVia® is a balanced nutritional juice drink fortified with the essential vitamins and minerals for healthy aging. Clinical research has shown that the proprietary BeneVia® blend of protein and nutrients also improves muscle function and energy levels for daily activity. 

The four varieties of the BeneVia® product line contain nutrients which have been clinically tested and proven to aid in managing the four most common health conditions faced by boomer consumers:

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  • Strength & Energy – With ViaLeuPro™ protein blend
  • Memory & Focus – With Omega3 DHA and Lutein
  • Heart Health – With ViaLeuPro™ protein blend and Phytosterols
  • Immune Protect – With Omega3 DHA and Amino Acids

BeneVia® is a naturally flavored fruit juice drink that tastes better and is less filling than creamy “shake-based” nutritional drinks. BeneVia® is fat free and approximately half the calories of other beverages in the adult nutrition category.

For more information about BeneVia®, including nutritional profiles and availability, visit www.gobenevia.com.

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Note to editors: Product photos, samples and peer-reviewed research articles are available upon request.


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