FOR IMMEDIATE RELEASE
BeneVia® Adult Nutrition Drink Proud Supporting Sponsor of Select
Professional Golf Events
BeneVia® Will Be Distributed to Players, Volunteers and Media at Select
Venues this Fall
Little Rock, Arkansas – September 24, 2009 – While the world’s top
female golfers compete for million dollar purses at select tournaments this fall
– including this week’s CVS/pharmacy LPGA Challenge at the Blackhawk Country
Club in the San Ramon Valley, California – thousands of volunteers and media
will be getting their first taste of BeneVia® (www.gobenevia.com),
a new balanced and fortified nutrition drink specifically designed to promote healthy,
active lifestyles for adults.
“BeneVia® is proud to introduce a revolutionary new nutrition drink to golf
enthusiasts that they can enjoy at home and on the course” says John Troup, President
of HealthSpan Solutions, LLC, makers of BeneVia®. We’re confident that BeneVia
will keep energy levels high and scores low.
“BeneVia®, a light and refreshing juice based drink, was formulated to deliver
balanced nutritional energy, long-term health benefits and great taste to active
and health-conscious adults”, he says. ”Together, BeneVia® and golf represent
the best of nutrition and outdoor activity as enjoyable ways to lead a healthy lifestyle.
We’re excited that we can encourage those healthy lifestyles by supporting women’s
professional golf tournaments and those who contribute greatly to each events success.”
As a product provider to each tournament, eight-ounce bottles of BeneVia® will
be distributed to athletes, volunteers and media at the event.
Launched earlier this year, BeneVia® is now available in select area pharmacies
and nationally through online retailers. For more information about product availability,
visit www.gobenevia.com.
About BeneVia®
BeneVia® is a balanced nutritional juice drink fortified with the essential
vitamins and minerals for healthy aging. Clinical research has shown that the proprietary
BeneVia® blend of protein and nutrients also improves muscle function and energy
levels for daily activity. Each product should appeal to the golf enthusiast
and health conscious adults as BeneVia® also delivers important benefits that
can be import to golfers and non-golfers alike!
The four varieties of the BeneVia® product line contain nutrients which have
been clinically tested and proven to aid in managing the four most common health
conditions faced by boomer consumers:
- Strength & Energy – With ViaLeuPro protein blend and Creatine
- Memory & Focus – With Omega3 DHA and Lutein
- Heart Health – With ViaLeuPro protein blend and Phytosterols
- Immune Protect – With Omega3 DHA and Amino Acids
BeneVia® is a naturally flavored fruit juice drink that tastes better and
is less filling than creamy “shake-based” nutritional drinks. BeneVia®
is fat free and approximately half the calories of other beverages in the adult
nutrition category.
BeneVia® is available in four-packs of eight ounce bottles and is sold in the
adult nutrition section of major drug and grocery stores. The recommended retail
price for the four-pack is between $7.99 and $8.99, a price point comparable to
other adult nutrition drinks.
BeneVia® is rolling out in selected markets across the US in 2009 with plans
to be available nationally by the end of the year.
For more information about BeneVia®, including nutritional profiles and availability,
visit www.gobenevia.com.
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Note to editors: Product photos, samples and peer-reviewed research articles
are available upon request.
