FOR IMMEDIATE RELEASE
BeneVia® Adult Nutrition Drink Proud Supporting Sponsor of Select Professional
Golf Events
BeneVia® Will Be Distributed to Players, Volunteers and Media at Select
Venues this Fall
Little Rock, Arkansas – August 28, 2009 – While the world’s top female
golfers compete for million dollar purses at select tournaments this fall, beginning
with the Safeway Classic in Portland, OR this week, thousands of volunteers and
media will be getting their first taste of BeneVia® (www.gobenevia.com),
a new balanced and fortified nutrition drink specifically designed to promote healthy,
active lifestyles for adults.
BeneVia® is proud to introduce a revolutionary new nutrition drink to golf
enthusiasts that they can enjoy at home and on the course says John Troup, President
of HealthSpan Solutions, LLC, makers of BeneVia®. We’re confident that BeneVia
will keep energy levels high and scores low.
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“BeneVia®, a light and refreshing juice based drink, was formulated to deliver
balanced nutritional energy, long-term health benefits and great taste to active
and health-conscious adults,” he says. “Together, BeneVia® and golf represent
the best of nutrition and outdoor activity as enjoyable ways to lead a healthy lifestyle.
We’re excited that we can encourage those healthy lifestyles by supporting women’s
professional golf tournaments and those who contribute greatly to each events success.”
As a product provider to each tournament, eight-ounce bottles of BeneVia® will
be distributed to athletes, volunteers and media at the event.
Launched earlier this year, BeneVia® is now available in select area pharmacies
and nationally through online retailers. For more information about product availability
as well as additional tournaments BeneVia will be featured, visit
www.gobenevia.com.
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Fruit-based protein beverage BeneVia® comes in four varieties that address common
health conditions faced by aging consumers. BeneVia® is fat free and about half
the calories of other beverages in the adult nutrition category
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About BeneVia®
BeneVia® is a balanced nutritional juice drink fortified with the essential
vitamins and minerals for healthy aging. Clinical research has shown that the proprietary
BeneVia® blend of protein and nutrients also improves muscle function and energy
levels for daily activity. Each product should appeal to the golf enthusiast
and health conscious adults as BeneVia® also delivers important benefits that
can be import to golfers and non-golfers alike!
The four varieties of the BeneVia® product line contain nutrients which have
been clinically tested and proven to aid in managing the four most common health
conditions faced by boomer consumers:
- Strength & Energy – With ViaLeuPro protein blend and Creatine
- Memory & Focus – With Omega3 DHA and Lutein
- Heart Health – With ViaLeuPro protein blend and Phytosterols
- Immune Protect – With Omega3 DHA and Amino Acids
BeneVia® is a naturally flavored fruit juice drink that tastes better and
is less filling than creamy “shake-based” nutritional drinks. BeneVia®
is fat free and approximately half the calories of other beverages in the adult
nutrition category.
BeneVia® is available in four-packs of eight ounce bottles and is sold in the
adult nutrition section of major drug and grocery stores. The recommended retail
price for the four-pack is between $7.99 and $8.99, a price point comparable to
other adult nutrition drinks.
BeneVia® is rolling out in selected markets across the US in 2009 with plans
to be available nationally by the end of the year.
For more information about BeneVia®, including nutritional profiles and availability,
visit www.gobenevia.com.
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Note to editors: Product photos, samples and peer-reviewed research articles
are available upon request.
